Diversity Marketing Services over the years has built an impeccable track record working with Unilever, Disney India, YMCA, Government of Canada and many more.
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Automobile IndustrySurvey was conducted in different parts of GTA to measure the market share enjoyed by major Car Brands amongst Chinese & South Asian consumers.
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Financial InstitutionsSurvey was conducted in different parts of GTA to measure the market share enjoyed by Canadian Banks amongst Chinese, Filipino & South Asian consumers.
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Ethnic Media ConsumptionAnnual survey to track Ethnic Media Consumption amongst the South Asian and Chinese Community.
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Food Retail IndustrySurvey was conducted in different parts of GTA to measure the market share enjoyed by major Supermarkets and shoppers’ motivations amongst Chinese & South Asian consumers.
The year was 2012 and Unilever wanted to enhance the presence and activation of Knorr Chicken Broth in the Chinese segment. The agency picked up this brief and around August 2012 presented a full scale Chinese New Year campaign to be launched in January 2013.
Chinese New Year is the most important festival for the community and food place a very important role in the festival. Hence it was felt most appropriate to use this occasion to launch a full fledged integrated campaign with a very strong shopper program to give the brand an elevated retail presence during this key festive season.
Media placement and radio promotions for up-coming Bollywood movies.
As Canada’s International Bank, Scotiabank understands the value of events and activities that resonate with different communities and the opportunity these provide to win “share of hearts”; their Festival Greeting Campaign reflects this ethos. These print ads are purely a greeting messages and a way to appreciate the Bank’s clients and to wish them well during their festivals. This also corresponded with the Bank’s core values of respect, insight, spirit and understanding.
WIND mobile started in GTA, GVA, Calgary, Edmonton, Ottawa markets and looking at the population and demographic profile of these cities realised that there was a huge number of people who were calling out of the Canada to their native countries. They were using calling cards, other long distance companies etc. To tap into this market a new service was started known as World Saver this was an add-on which would give preferential calling rates to all over the world.
Visitation at Woodbine casinos had been in decline. To reverse this trend in the short and long term, OLG was looking to grow their player base by targeting Chinese-Canadian consumers. Because we know Chinese consumers are already gambling socially, the goal was to ensure that Woodbine was on their consideration list of casinos to visit along with popular sites like Rama. To achieve this, we developed a culturally tailored campaign as the first step in building a relationship with the Chinese community.
Integrated print, TV and grassroots campaign.
Ontario has the largest immigration population – 45% are foreignborn immigrants -with the largest percentage of Chinese and South
Asian residents. Research (conducted at over 5 multicultural events, over 5,000 respondents) also showed that immigrants are likely to recommend travel destinations to visiting friends and relatives to only those places that they have previously visited.
This provided an opportunity for OTMPC to engage these communities and to educate and encourage newcomers to explore Ontario with hands-on activities and promotions suited to their own unique cultural insights, which built awareness.
Integrated Chinese New Year campaign:
– Print ads
– Radio spots
– TV ads
– Retail merchandising
